Loblaw Reverses Decision, Maintains 50% Discount on Food Approaching Best-Before Date

 "We've taken into account the feedback from our customers and colleagues and are returning to the 50 percent off discounts, as it was before," the company, which operates stores including Atlantic Superstore, No Frills, Dominion, and Freshmart, informed CBC News in an email on Friday.

"In the Atlantic, we had not implemented the change and will not. In the rest of the country, customers can expect to see 50 percent stickers returning in the next few weeks." Earlier this week, CBC reported that an email from Loblaw Companies Ltd. stated they would no longer discount perishable foods like meat, fruit, and vegetables by 50 percent as their best-before date approaches.

The decision faced widespread criticism from people who rely on the discount to afford groceries, especially as the overall cost of groceries continues to rise.

Bill VanGorder, the national advocacy chair for the Canadian Association of Retired Persons (CARP), welcomed the news and said it brightened his Friday evening.

Doing 'the right thing'

"I think that's just wonderful news, and isn't it good news to think that a large company like Loblaws is able to listen to the customers and react and do the right thing. I can't be more complimentary to them in terms of being able to see the light on this issue," VanGorder said.

VanGorder expressed that the reinstated discount will make a "huge difference" for people on a limited income. When the initial announcement was made, he received numerous calls and emails from concerned individuals across Canada.

"I hope that all the food retailers will look at this decision and realize that it's in their best interest to follow the needs of older Canadians across the country and be a part of giving them a comfortable life that they deserve to live," he said.

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